Within a school project, students were challenged to create a whole new brand out of an already existing European brand. I was assigned the company, "Back to the Roots" to redesign using the company's existing products and values. Starting with a new company name, logo, and color palette, Erban was created. Next task was a total rebrand of the packaging and presentation to evolve the new Erban company. Keeping in mind the sustainable values of the company, simple organic shapes and reusable products extend the brand's value.

Date: November, 2015
Category: Branding

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