At Connelly Partners, our team brought Gorton’s Seafood to SXSW 2025 in Austin, TX for our Shrimp Shows up Campaign. This 2-day activation in the Parlor Room on Rainey Street brought in 3,500+ attendees and tons of social content.

Copywriter Sam Coons and I devised these Teasers to bring more attention to the SXSW via social platforms, print outs at the venue and Atmosphere TV in the surrounding Austin TX area.

Also brought the gortons.com/SXSW2025 landing page to life.

Creative Director Abby Peterson Copywriter Sam Coons